Brandon Crawford Copy
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Steak and Seafood Ad Campaign
This video ad campaign promoted premium steak and seafood delivery services for football tailgate season. The ads emphasized convenience, freshness, and the excitement of sharing quality food with friends and family before the big game. I concepted, scripted, and produced the campaign to highlight both lifestyle appeal and product quality, targeting sports fans looking for hassle-free game-day meals.
Concepted the campaign theme (“Are You Ready for Tailgate Season?”)
Scripted ad copy focused on community, flavor, and convenience
Directed visuals showcasing food prep, group enjoyment, and doorstep delivery
Balanced persuasive sales messaging with a fun, celebratory tone
Optimized messaging for digital ad placements and social sharing

